On this page, you'll find a curated collection of our optional Advanced Modules, each tailored to specific genres. These modules become available for purchase after you've completed your first two assignments successfully. Every Advanced Module comprises one module and one assignment, and upon successful completion, you can download a certificate of achievement.
$199.00
In this advanced module, Eryn Shannon will show you advanced bridal makeup techniques and introduce you to using an airbrushing system to create the perfect bridal makeup.
About the Author – Eryn Shannon
Airbrushing For Brides
What Is Airbrushing
What Is The Airbrushing Experience
How Does Airbrush Foundation Look
What Are The Benefits Of Airbrushing
What Shades And Textures Are Available
What Are Airbrush Foundations Made From
Customising Foundation For An Airbrush
Machine Airbrushing and Skin Types
Airbrushing and Weather
What Systems Are Available
What Is The Investment For An Airbrush System
How To Airbrush With Different Machines
How To Clean Your Airbrush Machine
Step-By-Step Airbrush Foundation Application
The Order Of Application and Airbrushing
Other Uses For Airbrushing
Airbrushing As An Upgrade Service
Advanced Foundation Application and Makeup Techniques For Brides
Skin Prep
Primers
Why Are Primers Important For Bridal Makeup
Best Primers For Bridal Makeup
How To Layer Primers
How To Achieve A Natural Finish
Micro-Concealing
Concealer Application Techniques Preventing Under Eye Creasing and Smudging
Concealer For Mature Skin
How To Layer Glow Products For Brides
Blush and Bronzer For Bridal Glow
Eyeliner Techniques
Bridal Eyeshadow Techniques
Premium Lashes Vs. Synthetic
Statement Lips
Artistry Time-Saver Tips
Upgrade Services For The Bridal Party
The Bridal Makeup Business
Bridal Makeup Services
Setting Yourself Apart and Finding Your Niche
How Bridal Clients Will Find You
Email Templates For Clients
Initial Bridal Requests
Insurance
Staying Organised
Trials
Midway Checkpoint
Scheduling
Preparing For The Wedding Day
Making Connections At The Wedding and After The Wedding
Make A Lasting Impression
Extra Services
Building A Bridal Makeup Team
Hiring An Assistant
Managing An Artistry Team
Payment
Brand Representation and Artist Contracts
$199.00
Dreaming of starting your own makeup artistry business?
In this module, you will learn about the logistics of starting your own business and the process behind building your brand and marketing your business.
You’ll develop valuable skills for working with clients and establishing a professional reputation. In addition, you’ll learn the different ways of advertising your business, including building a website and using social media.
About The Contributors
Sophie Seeger
Jasmine Able
Eryn Shannon
Starting Your Own Business
Business Plan
Executive Summary
Your Business Overview
Business Environment & Competition
Sales & Marketing
Financial Plan
Setting Up Your Business
Business Structure
Business & Domain Names
Branding
Developing An Aesthetic
Branding My Business – Where Do I Begin?
Planning Your Website
Planning Overview
Home Page
About Page
Make Your Bio Compelling
Portfolio Page
Services Page
Press Page
Contact Page
Shop
Blog
Content Creation For Your Website & Blog
Writing – Message, Style, Grammar & Tone
Formatting
Social Media
Your Personal Brand
Creating Your Overall ‘Look’
Choosing The Right Platforms
Social Media Marketing
The Importance Of Scheduling & Planning
Collaborating With Other Brands
Traditional Marketing
Events
Increasing Visibility
E-Marketing
Money Matters & Financial Health
Summary
Things To Remember When Starting Out
Assignment
$199.00
Photographer & MUA, Nolene de Jager, teaches you about the craft of photography. and how you can combine this knowledge with your skill as a makeup artist, as well as key social media & branding principles, to build a strong, unique personal brand.
About the Author
Nolene De Jager
Course Introduction
Makeup
The Importance of Consistency
Practice! Practice! Practice!
Recreate Looks From Your Makeup Heroes
Practicing On Friends and Family
Create Face Charts
Photography
Introduction to Photography
Photography Basics
Foundational Rules of Photography
Rule of Thirds
Backgrounds
Angles
Photo Lighting
Light Temperature
Lumens
Soft Light vs Hard Light
Natural Light
Artificial Light
Catchlight
Camera Theory
Aperture
Shutter Speed
ISO
Different Types of Cameras
Image Theory
Pixels
Image Editing
Filters vs Presets
Building Cohesive Social Media Feeds
Planning a Photoshoot
Inspiration/Style/Mood Boards
Call Sheets
Shot List
Checklist
Finding a Location
Social Media and Building
Your Personal Brand
Social Media
Personal Brand
Target Audience
Platforms
Social Media Algorithms
Let’s Summarise!
Portfolio
Portfolio and Social Media
Building a Professional Portfolio
Conclusion
Assignment
©2024 The Institute of Makeup Artistry. All rights reserved.